Protect your property business by blocking scraping at your web site
Online property portals are common targets of the systematic data theft (scraping) that plaques online businesses around the world. The fact is that scraping can seriously harm online property portals and can even have devastating effects. As you read this article you will learn more about why scraping is a big threat to your business – and how you can safeguard it by curing yourself from the scraping plague.
Online property portals usually get a major part of their revenue from advertising. Both from real estate agents advertising property on their web site and from other companies advertising property related businesses – such as building or gardening.
Business impact of scraping
One of the biggest threats to your online property portal is aggregator sites that use automated programs to scrape all the property listings from your web site. They then proceed to publish the data on their own site together with data stolen from lots of other property portals.
So why is this problem? Two things.
- The scraper site has spent next to no money or time gathering and refining the material. No overhead costs mean that they can offer their services for a much lower cost than you can.
- Because the aggregator site has compiled property listings from many different portals they can offer their users a wider, more attractive, range of properties. When users and advertisers notice this they will eventually steer clear of your site in favour of the one which offers the most attractive services.
The solution – 24/7 protection of your business
In order to help online property portals and other businesses deal with scraping problems once and for all Sentor has developed ASSASSIN, a world unique managed anti-scraping service, completely dedicated to detecting and blocking scraping around the clock, 24/7, in real time.
With ASSASSIN you will have complete control over your data. We guarantee our clients that all scraping activity at their web sites will be blocked within minutes from detection – before any real damage has been done.
Take action against scraping today
The sooner you get to grips with the scraping plaque the sooner you can focus on developing your business without new competitors arising every which day from seemingly out of nowhere.
Contact Sentor – we are world leading experts on scraping. We will do everything in our power to help you. Click here for contact information.