Is someone robbing you of your sales?
Take control over your sales by blocking scraping at your web site
Are you constantly loosing add on sales from your web site because travellers are going to other web sites in order to buy tickets to your flights? This is a serious problem for many airlines and can even be devastating if you have a low fare airline dependant on making those add on sales. Read on to learn more about how to keep your business at your web site so that you may reap the fruits of it.
Your airline probably gets a big part of your total revenue from add on sales at your web site, like for example hotel rooms and rental cars. This goes especially for low fare airlines.
With this in mind, it’s not hard to imagine what would happen to your sales if another company sold your flights together with their hotel rooms and rental cars. You would loose income fast. Unfortunately this is the reality for almost every airline today.
Too keep your sales up you need to gain control over the data at your web site (flight bookings and the like) and keep it from leaking away to other businesses.
Know your enemyThese are the three major culprits when it comes to scraping data from airlines’ web sites:
- Flight aggregators
- Online travel agencies
- Airline information companies
The common modus operandi for these businesses is to scrape a lot of different airlines for data concerning flights, time tables and other useful information. They then proceed to use the flights to make business on their own sites.
This is done for example by selling the flights as holiday packages including a lot of extras, that the travellers would have bought from your site if they had gone there to buy the ticket in the first place.
The conclusion is that you only get to sell the flight, quite often with a low marginal, whereas the scraping business gets to sell all the extras. And the only thing they need in order to do this is scrape your web site using an automated computer program.
The solution - protection your data around the clock
In order to help airlines and other businesses deal with scraping problems once and for all Sentor has developed ASSASSIN, a world unique managed anti-scraping service, completely dedicated to detecting and blocking scraping around the clock, 24/7, in real time.
With ASSASSIN you gain complete control over your data. We guarantee our clients that all scraping activity their web sites will be blocked within minutes after detection – before any real damage has been done.
Take control todayRidding your web site of scraping isn’t done in a heartbeat, but you can do something today to protect your business. Contact Sentor – we are world leading experts on how to block scraping and protect online businesses. We will answer your questions and do everything in our power to help you. Click here for contact information.
Learn more about Sentor’s managed anti-scraping service ASSASSIN.